About Us

Wildsparq is a powerful, online leadership development tool built for companies that care about their people, their legacy, and the impact they will make in the world.

Meet our Team

Cord Sachs

Cord Sachs

President & CEO

Justin Harris

Justin Harris

Chief Operating Officer

Josh Etress

Josh Etress

VP of Sales & Client Success

Matt Heard

Matt Heard

Director of Finance

Josh Swing

Josh Swing

Account Executive

Billy Ivey

Billy Ivey

Director of Content & Story

Lacy Caughel

Lacy Caughel

Sales Development Leader

Emmy Hobbs

Emmy Hobbs

Client Success Leader

Peyton Welch

Peyton Welch

Sales Development Leader

Cord Sachs

President & CEO

As president, CEO and chief inspiration officer of Wildsparq and FireSeeds, Cord’s number one goal each and every day is to guard the cultures he has worked hard to help create, hire and inspire the best of the best to help grow the companies, and drive bottom-line profit of the two organizations. Cord is a graduate of Samford University where he majored in Business and learned very early that he wanted to create an organization to serve and grow leaders. “I have always had a passion for great leadership and I’ve had so many great mentors and leaders in my own life,” Cord says. “I knew that I wanted to try and help replicate that passion and those leadership lessons in others.” Leading two thriving businesses is not Cord’s greatest accomplishment, however. He and his beautiful wife, Heather, have six incredible children: Jeremiah, Ellie, Saddler, Judson, Josiah, and Gideon. Cord spends his spare time — yeah, right — snow skiing, horseback riding, boating, and doing just about anything else you can do on the water at Lake Guntersville. He also enjoys serving as an Elder at his church, and coaching his kids in baseball, soccer, and flag football among other things.

Favorite Team War Eagle!
Favorite Book Good to Great - Jim Collins
Guilty Pleasure Bacon
Favorite Movie Braveheart
Favorite Food My momma's french toast
Cord Sachs

Justin Harris

Chief Operating Officer

Justin is the get-things-done guy around here. His passion is helping our teams stay focused and on-track, and that passion graciously carries over to our partners and friends. A graduate of Samford University with a degree in Physical Education, Justin is always searching for ways to rally the troops and encourage our teams to push toward excellence. He and his wife, Aimee (with two “e’s”), have three kids: Caed, Vivian, and Verity, and they are both highly involved in their church as well as their kids’ extracurricular activities. In fact, Justin says that one of his favorite accomplishments in life was coaching his son’s flag football team to a YMCA Championship last year. How sweet is that? Seriously. One of the greatest accomplishments in your life is coaching your son in flag football? That’s like next-level-sugary-sweet awesomeness right there. Anyway, when Justin’s not busy with his COO duties at FireSeeds and Wildsparq, he enjoys watching (his kids’) sports, working out, cheering on the Georgia Bulldogs, reading the next, great leadership book, or taking his dog out to potty.

Favorite Team Georgia Bulldogs
Favorite Book Total Truth, by Nancy Pearcey
Guilty Pleasure Guns-N-Roses
Superpower Invincibility
Favorite Movie Avengers (the first one)
Justin Harris

Josh Etress

VP of Sales & Client Success

Josh Etress is the Wildsparq sales guru. If you’ve got a question, he’s your guy. Need a quick business tip? He’s got a million of ‘em. His greatest joy is connecting with the right people at the right companies through the right channels at the right times and helping them to succeed in business and in life. His answer was a little less long-winded than that, but we liked the alliteration (or whatever you call it). “There are few things I enjoy more than providing our partners with a simple, easy to use system, to help them develop the next generation of leaders,” he says. Josh is a graduate of Berry College in Rome, Georgia, where he studied Business Management, and he has a Masters of Business Administration from the University of West Georgia. An accomplished sales and business leader, Josh says his greatest accomplishment in life was getting his wife, Shelby, to say “I do,” and I'd have to say that's probably true. She's super-cool and an extremely gifted visual artist. Anyway, they have two boys, Chamberlain and Ace, and when he’s not following up on phone calls or dishing out words of wisdom, you can usually catch him at Birmingham’s Railroad park, BIGSPOON creamery, or his local Chick-fil-A. Josh loves to read, write, and play pick-up basketball, and he is a proud member of Leadership Hoover, Aspire Movement, and the Urban Hope Leadership Initiative.

Favorite Food Nachos
Favorite Book Unshakeable Faith
Favorite Vacation Spot New York City
Superpower Teleportation
Favorite Movie Inception
Josh Etress

Matt Heard

Director of Finance

Around these parts, Matt Heard is known as the go-to-guy. "For what," you might ask? And the answer is “everything.” He started at FireSeeds, when the company was just a a couple of guys and an idea in Cord Sachs' basement, and he now manages the whole team. He also splits time managing the finances for FireSeeds and Wildsparq, as well as serving our FireSeeds partners on new recruitment searches. Matt graduated from the University of West Georgia with a degree in Accounting and Finance, and then moved to Birmingham where he met and married his lovely wife, Anna. The couple now have a son, Carter, and that little guy keeps the happy couple on their toes day in and day out. In his spare time, Matt likes to play golf, go to Georgia football and basketball games, and spend time serving as a deacon at his church.

Favorite Team University of Georgia
Favorite Vacation Spot Destin, FL
Favorite Food Blue Cheese Burger with Sweet Potato Fries
What Do You Want To Be When You Grow Up? Professional Golfer
Favorite Movie Remember the Titans
Matt Heard

Josh Swing

Account Executive

Josh Swing is tall. Like, really tall. That’s neither here nor there, but it’s worth mentioning, because it’s true. It is also a fact that Josh is a remarkable Account Executive at Wildsparq. Each and every day, Josh helps fulfill the mission of Wildsparq by empowering organizations to create multiplying movements of multiplying leaders within their culture and for the good of their business. Always smiling, always willing to learn and then share his newfound wisdom with others, Josh helps to round out a powerhouse team of caring, compassionate, impassioned, and, frankly, very impressive individuals who want nothing more than to serve our clients well. Josh graduated from Bethel University with a Business Management degree, and uses very bit of that great education to help lead our team at Wildsparq. Josh and his wife, Erin, have what they call their “fur-baby,” Piper, but there’s another actual human-baby on the way! He enjoys playing basketball (duh!), and getting outside to hike, run, swim, or “just be.” He is also passionate about coaching, and helps serve different youth leagues as a basketball coach in his free time.

Favorite Food Pizza
Favorite Book Hunger Games
Favorite Vacation Spot The beach
Superpower The ability to control time
Favorite Movie Hoosiers, The Dark Knight, Anchorman
Josh Swing

Billy Ivey

Director of Content & Story

Billy Ivey is a longtime copywriter and brand strategist with more than 20 years experience working with brands like Chick-fil-A, Home Depot, Valvoline, and Major League Baseball. At Wildsparq, Billy serves as writer, creative director, and chief content producer for the platform, and serves many of our clients through brand strategy and story development. Billy earned his Bachelor of Arts in English from Samford University, and is about a semester away from holding a Master’s Degree in Education from the University of Alabama at Birmingham. Don’t hold your breath on that one, though. He stopped going to class in 1997. Billy prides himself as “probably the only true Vanderbilt fan you’ll ever really meet,” and can often be found screaming obscenities at his television if the Commodores happen to be on. Billy and his child bride, Bethany (not really, but she looks really great), have five better-than-average-looking children, the oldest of which is already in college, which means Billy is a lot older than he looks.

Favorite Team Atlanta Braves
Favorite Book He’s writing it now.
Guilty Pleasure Rap music
Favorite Food Burgers (plural)
Favorite Movie A Few Good Men or Dead Poet’s Society or Good Will Hunting or, nah, it’s Good Will Hunting. But sometimes the other two.
Billy Ivey

Lacy Caughel

Sales Development Leader

Two of the following statements are true. Lacy Caughhel hardly ever smiles. She’s from Orlando. She’s not very personable. She doesn’t really like talking to people. And she recently graduated from Samford University with a degree in Business Marketing, concentrating on professional sales. Take a wild guess. Better yet, spend about three-and-a-half seconds in the same zip code as Lacy, and you’ll know for a fact that she’s the peoplest of people persons. As a sales development leader at Wildsparq, she puts those remarkable people skills to work every day, sourcing and prospecting new clients, crafting specific and personalized outreach, making what seems like hundreds of phone calls, setting up meetings, and pretty much just shining that bright, bubbly light of hers on potential clients all over the country. When she’s not at Wildsparq, you’ll usually find her outdoors, more than likely on or in the water, working out, or hosting dinner parties where she serves as the hostess and chef. Yeah… she cooks, too, guys!

Favorite Movie The Great Gatsby
Favorite Book The Bible
Guilty Pleasure Chocolate, my goodness!
Favorite Food Tacos. Chips & Salsa. Gaaaaahhhh...
What do you want to be when you grow up? Food Network star or country music singer
Lacy Caughel

Emmy Hobbs

Client Success Leader

Emmy Hobbs is what some people might call a polymath. I don’t know any of those people, but being so multi-talented and interested in so many different things, Emmy probably does. She’s a Samford University graduate with a degree in nutrition. She’s a make-up artist, fitness freak, baker, church volunteer, wife, sister, daughter, and Client Success Leader at Wildsparq. Talk about a Renaissance Woman! Basically, her responsibilities at Wildsparq are to engage with clients, answer their questions, guide their decisions, and serve as the ambassador of good vibes to all who come in contact with the Wildsparq platform. When she’s not at work, she’s usually doing one or several of those things I’ve already mentioned with the love of her life, Chris. Her life goals include being a Mom someday — not today, but someday — and teaching the world to chew with their mouths closed. A worthy and admirable goal if you ask me.

Favorite Movie The Proposal
Favorite Book Redeeming Love
Favorite Vacation Spot Mexico
Favorite Team War Eagle
Superpower Reading minds
Emmy Hobbs

Peyton Welch

Sales Development Leader

Peyton Welch hails from “Nawlins, Louisiana,” and serves as a Sales Development Leader at Wildsparq, which pretty much means he gets to reach out and connect with individuals at companies that could benefit from using the Wildsparq platform. “Which ones?” I asked. “The answer to that question is quite simply, all of ‘em,” Peyton says with a smile. “I mean, who wouldn’t want to use the Wildsparq platform, am I right?” He’s right, for the record, but let’s move on. Peyton spends most days identifying, researching, discussing, and then reaching out to kindred spirits all over the country — making introductions and answering a plethora of questions — and he’s pretty darn good at it, too. And that’s a good thing, because Peyton has a degree from Samford University in economics, and there’s not a whole lot he could have done with that, am I right? That was a joke. Peyton is wicked smart. So smart, in fact, that he was able to convince his beautiful bride, Tori, to say “yes” this past summer! When he’s not helping to lead our teams at Wildsparq, you’ll probably catch Peyton and Tori volunteering at local non-profits, hanging out at Christ fellowship Church in Birmingham, playing basketball, reading, or listening to music. When asked about his favorite hobby, Peyton responded, shyly, “I like making lists. Lots and lots of lists.” How cool! You landed a good one, there, Tori. Attagirl. 🙄

Favorite Movie Braveheart
Favorite Book Lord of the Rings
Favorite Vacation Spot New York City
Favorite Team New Orleans Pelicans
What do you want to be when you grow up? Astronaut
Peyton Welch