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Why an Unclear Mission is Ruining Your Business’ Culture

The Importance of A Mission

So, here we are at the end of the week and the end of our series about culture. We hope you have found the information we’ve shared useful, and that you are encouraged. It’s not always easy to look at yourself in the mirror and be honest about what you see. If any of the signs we’ve shared hit a little bit too close to home, we’re hopeful that you have read, listened, and shared your thoughts with your people. That’s the only way real change can occur.

As you think about and begin to implement changes in your organization, we want to mention one last sign that you need to be aware of:


Your mission is the soul of your organization. The reason you exist. The end-all, be-all. An unclear mission can be the breaking point for any leader. It is an internal reminder of your external “why?” Not only why you exist as an organization, but also the reason you get out of bed every morning. 

You Do Not Want An Unclear Mission

How familiar with your mission are your people? How in tune with that mission are you? These are huge questions that simply cannot go unanswered if you are trying to create an endearing and enduring culture. An unclear mission can ruin your business culture.

Sure, your mission statement looks nice hanging on the wall, or on your website, but does anybody actually know it? Do they understand it? Do they live it? Remember this, even if you forget everything else we have shared this week:

Mission statements are meant to be lived out, not memorized

How are you living out your mission today? How can you inspire and encourage others to follow suit? Think about it.

Thanks for reading.

Wildsparq has created a Culture Benchmark that we would love to share with you and your organization. Contact us for more information, or email, and we’ll have someone fill you in on the details.