How To Add Storytelling In Business
A story is no longer a tool only for artists. The rest of the world is beginning to understand that entire cultures are being shaped by the storytellers — and business leaders, teachers, pastors, parents, and more, are starting to wonder how they can incorporate more stories into their communication methodology.
And here’s the good news: You — yes, even you — can learn to tell a great story. A story is quite simply the organization of events so as to be told through a set form. Plain and simple. You can do that, right? Of course, you can. We all can.
And here’s the thing: Your story is powerful and deserves to be told. More than that, it deserves to be heard. Your organization’s story is powerful, too — made up of pages upon pages of multiple stories coming together to create a scene and a chapter that will mesmerize, encourage, and inspire others to buy, sell, think, act, react, make decisions, or simply gain a fresh perspective and point of view.
And here’s some more good news: In business, it’s not always the “best” stories that get the most attention – it’s more often the ones that are the most clearly told.
Sharing Our Storytelling In Business
So, what’s your story? Do you know?
Thankfully, telling stories is a skill we can all learn. There’s some structure to the art, but once the form is learned, a practiced storyteller can captivate an audience of thousands as though they were a few friends sitting around a campfire.
Over the next couple of weeks, we’ll be sharing some thoughts, tips, ideas, and story instructions that will help your storytelling in business.
We’d love to hear your story and discuss how we can help you tell it. Let us hear from you.
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