A person's hand at a white table writing in a journal

Write to Lead

What Does It Mean To Write To Lead

When asked what makes a great leader, famous author, speaker, thinker, and marketer, Seth Godin, said, “Well, first of all, you’ve gotta write more.”

“Write more… what?” The interviewer questioned.

Godin went on to explain that writing, regardless of the content, takes great discipline — something necessary for leadership — and helps bring more clarity to thought. Writing down what we know and believe and question on a daily basis will cause us to very quickly and succinctly state what’s most important. 

“Start a blog,” Godin continued, “even if you never share your posts with anybody.” He said that great leaders who challenge themselves to write daily are more effective communicators. “And besides, having to say intelligent things about what you notice in the world makes you smarter.”

Starting To Write To Lead 

So, as we start to wrap up our focus on LEADERSHIP this month, I’ll ask you a simple question: Are you ready to write to lead? If not, maybe you should give it a try. Write in a journal, on notecards, scratch paper, or even in a blog. When you do, we’d love for you to share your thoughts with us. Leave a message in the comments section, and we’ll check it out!

Thanks for reading. Now… go write.

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ABOUT THE AUTHOR: Billy Ivey is a writer, speaker, and brand strategist with more than 20 years of experience helping brands identify and communicate their stories. Over the years, Billy has worked with brands like Chick-fil-A, Home Depot, Valvoline, and hundreds more. In addition, Billy writes blogs and reaches more than 20,000 followers every day through social media.